The platform is rolling out a updated setting that enables them to reduce the amount of AI-made media appearing in their streams. This move comes as the company announced that it now features over 1 billion AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the coming weeks before a widespread rollout. This shift coincides with a increase in content created by AI, driven by recent video-generation tools.
The Broader AI Trend
Recent reports that approximately a tenth of the quickest rising video streams on a competing service only show AI-generated videos. A considerable share of this content is classified as mass-produced AI material, a phrase for poor-quality, bulk-generated content that is frequently nonsensical or bizarre.
Our research shows that a lot of users appreciate content produced via AI tools, from computer-generated images to educational videos, and we want to offer the community the power to adjust the amount of that, according to their own preferences,” commented a company executive.
AI on the Platform
The platform shared that there are currently 1.3bn videos on its app tagged as made with AI. Collectively, more than 100 m pieces of content are uploaded to the service every day, making AI-generated material a relatively small portion of its overall inventory.
How to Adjust Settings
Members will be capable of limit or boost the level of artificial media they see by opening the “manage topic” feature in the application and selecting “AI-generated content”. Further subjects that currently be modified under the setting include news, style, aesthetics, and movement.
Content Labeling and Policies
TikTok’s guidelines oblige users to tag “realistic” artificially created content, and it forbids harmful AI impersonations of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is unmarked can be removed under its terms of service.
In addition, the platform will henceforth attach an “AI-made” tag to content made using its own AI tools, or detected by an industry-wide initiative for identifying content made by AI. This measure is intended to stop users from seeking to evade the disclosure requirement.
AI Literacy Programs
The platform is furthermore launching a two million dollar AI literacy fund for professionals and institutions to create educational content about ethical AI use. This initiative will support charitable organizations specializing in teaching programming and robotics.
Moderation Strategy
The video-sharing app has supported its content review process, during discussion over plans to lay off numerous review team members in the UK. It is planning to cut a significant number of roles in its trust and safety department in London, with labor groups and internet security professionals raising concerns that people are being substituted by machine-led review.
A company official clarified that human moderation would continue to be important, but automated tools can safeguard staff by filtering out the most graphic content prior to it gets reviewed by people. The company announced a notable drop in explicit and harmful content handled by content reviewers over the previous year due to reliance on its machine learning processes.
We believe it is crucial to combine people and machines to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we further consider it’s very important to reduce exposure to unsafe media as rapidly, which is the area in which a significant AI assistance is really helping us process content quickly.”
